Looking Vertically
A Lippincott original series unpacking the defining brand challenges for industries that move the world forward.
Featured
The credit union crossroads
Credit unions haven’t lost what makes them special. They’ve lost the exclusive rights to saying it. As banks, fintechs and neobanks all claim to be more human and customer-first, differentiation depends on turning trust and community connection into experiences members can see, use and value. We explore the five shifts shaping the category’s next era, how credit unions can emain meaningfully distinct without leaving their heritage behind.
“From our 80+ years of working across every imaginable sector, we're acutely aware that what wins the brand battle in one industry isn’t what wins in another. This series is about helping marketing leaders across sectors navigate today's biggest branding challenges.”